No I’m not talking about golf, but rather consumer demand for green innovation when it comes to consumer electronics, specifically mobile devices. Movero recently tweeted about the number of mobile devices outnumbering the population of the planet by the end of 2014. While this is an exciting quote when it comes to technology innovation one must think about the responsible disposal of devices and ensuring promotion of greener living for sake of our planet.According to a study completed by Nokia, consumers have positive intent with just a “little” inertia problem when it comes to parting with their old mobile devices. The average mobile consumer has five devices socked away in a drawer not being used. Needless to say, consumers are increasingly welcoming corporate eCycling drives.
Many companies are working with third parties such a Movero, to ensure they are being responsible and living green. Why not engage Movero to pad your companies green credentials? Would you believe that nearly half of mobile consumers surveyed by ABI Research in 2009 said they are somewhat likely or very likely to be influenced by suppliers’ green credentials when purchasing services or devices.*
The motivations for collecting electronics for recycling range from economic to environmental protection and to brand enhancement motivations for Enterprises. What will motivate your company?
- According to the U.S. Environmental Protection Agency (EPA), recycling one million cell phones saves enough energy to power more than 185 U.S. households with electricity for a year.
- For every 5,000 phones that are recycled, we save 11,000 kilowatt hours of energy.
- earth911.com says recycling one ton of plastic saves 7.4 cubic yards of landfill space and recycling one ton of paper saves more than 3.3 cubic yards of landfill space.
- In spring 2009, CTIA conducted a survey and found a little more than two-thirds of Americans were aware that their mobile devices and accessories were recyclable and the same percentage was aware that the industry supports recycling programs.
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