What does the future hold for mobile POS? I lol for a moment … as this question takes me back to 1995 and my days as trade marketing manager for CNN. I recall four of us meeting to debate if we should include CNN Interactive’s website information on print ads targeted to cable companies. After much conversation we agreed to include CNN.com on the print ad. Now look at how things have unfolded over the years for both cable content providers and cable operators.
Cable MSO’s are ISP providers. In fact, Comcast whose parent company is NBC, is the largest and fastest ISP provider. CNN.com augments the CNN cable network and does not cannibalize viewership. With convergence, we now see CNN embracing not only web content, but utilizing Twitter trends for presidential debate analysis and more.
I could go on and on with examples, but I think you know where I’m headed. Mobile POS will most certainly grow to compliment traditional POS terminals. I believe the mobile POS tests by Home Depot, Nordstrom, and Panera demonstrate the desire of these retailers to address specific needs that improve customer service and ultimately create a valuable extension to traditional POS. At the Home Depot, mobile POS devices can be brought to large or hard-to-move items such as refrigerators or bags of cement. Nordstrom, a high-service retailer, can walk the floor where the customers are … hence actively selling vs. waiting for the customer to come to them. Panera not only will use mobile POS to increase same store sales, but easily offer comprehensive nutritional information for their health-minded customers.
The thought of implementing mobile POS can be daunting, yes. So don’t go it alone. Movero has a proven track record with large national retailers and can handle important services such as security, inventory management, and 24/7 help desk. Movero can truly customize a mobile POS solution that addresses your specific needs that will improve Customer Experience.
So why wait? Take it from me who watched cnn.com evolve. Your gut instinct is right: integration and converged store solutions are here to stay. Fasten, your seatbelt, embrace change, and hold on as retail operations evolve with mobile POS.
Anne Muldowney Carpenter, is Director, Marketing at Mover Inc.
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